The Studio of Adam Warner
The Studio of Adam Warner is a humble design studio dedicated to giving your brand its voice. My calling is helping you express yours.
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PARKSHOW EXPO

I was hired to work on the branding and launch campaign for fashion tradeshow PARKSHOW EXPO. Unfortunately, the project folded before it went live, but not before we developed some exciting pieces. 

For the logo, I created a system where diagonal strokes could be placed over colors, patterns and images to create an X.

For the logo, I created a system where diagonal strokes could be placed over colors, patterns and images to create an X.

The 5 strokes represented the teamwork necessary to make the dream work, the colors and patterns represented the variety of things the event would encompass.

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As we developed ideas for the campaign, I was asked to combine studio photography with landscape images, along with the logo.

As we developed ideas for the campaign, I was asked to combine studio photography with landscape images, along with the logo.

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Initially awkward, I eventually created layered pieces where all of the elements could live in harmony with one another.

Initially awkward, I eventually created layered pieces where all of the elements could live in harmony with one another.

I even introduced a 4th layer: geometric color blocks, inspired by each look and the graphic nature of the studio photography.

I even introduced a 4th layer: geometric color blocks, inspired by each look and the graphic nature of the studio photography.

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My favorite challenge was picking which landscapes worked best with each look.

My favorite challenge was picking which landscapes worked best with each look.

Of course, it helps to work alongside such talent:

Of course, it helps to work alongside such talent:

Landscape photography: Mike Seehagel
Studio photography: Jason Eng

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The color block theme continued online and for templated assets. Simple but striking.

The color block theme continued online and for templated assets. Simple but striking.

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