For the brand campaign we worked off of a key insight that one of Novatel's biggest advantages in the market was the trust they'd established with their clients.
Our platform was that for industries where extremes are the norm, Novatel's dependability created a safer and more efficient environment to get the job done, time after time.
As with a lot of projects I work on, I played several roles in this campaign including Designer and Photo Retoucher.
I had to comp several images together to create the scenario we envisioned for this ad.
For the launch of OEM7, Novatel's flagship produce I was hired as the Art Director to work alongside the Creative Director to develop the campaign.
Together we created the concept of using the pillars of Novatel's brand as verbs with which to create illustrative wordmarks. Although simple in nature, the bold treatment of the wordmark with the bright color palette was a huge step away from Novatel's previous campaigns, which had remained untouched as concepts for several years. In addition to being the Art Director on the project, I worked as the Designer and Illustrator.